Why Media Coverage Matters
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Why Most Companies Think They Need PR When They Actually Need Positioning
Every week, businesses decide it’s time to invest in public relations. Some have launched a new product, others are raising funds, and many simply feel invisible in a crowded market. But before spending on PR, it is worth asking a more fundamental question: do we actually know what we want to be known for? PR […]
Why Media Coverage Matters More Than Ever For Growing Businesses
In today’s digital world, customers have more choices than ever before. Before making a purchase, working with a company, or trusting a founder’s vision, people look for proof — and third-party media coverage is one of the strongest forms of proof there is. Unlike advertising, which people know is paid for, editorial coverage carries the […]