Every week, businesses decide it’s time to invest in public relations. Some have launched a new product, others are raising funds, and many simply feel invisible in a crowded market. But before spending on PR, it is worth asking a more fundamental question: do we actually know what we want to be known for?
PR amplifies a message. Positioning defines it. Without clear positioning, even the best media placements will not stick, because there is no consistent story for audiences to remember.